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2.    The four
main domains of online marketing that can boost sales for Flexcar are:

·      
Business-to-Consumer

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Selling goods and/or services online to the final consumers
is one of the important facets of e-commerce. Sales for Flexcar can be boosted
by increasing their number of customers by offering them quantity discounts
(e.g. Buy more, save more), offer an upgrade (e.g. for just some little more
dollars, they can get a fancier car), offer more discounts on longer
commitments, and offer them car delivery at door-step. 

·      
Business-to-Business

B2B trading networks, auction sites, product catalogues,
barter sites, and other online mediums such as Alibaba.com, QualityTrade.com
can help explore more business opportunities for Flexcar. With just a small
investment and greater returns, B2B trading portals can provide Flexcar access
to millions of buyers and sellers, help automate their sales, boost search
engine rankings, provide marketing research platform and an effective tool for
business branding. It is an ideal place for Flexcar to expand their Business
Network.

·      
Consumer-to-Consumer

The internet provides excellent means to the consumers for
buying goods/services or exchanging information directly with each other. Flexcar
can partner with these online portals such as ebay.com and other auction sites
to sell their services online. For example, consumers with Flexcar memberships can
sell their service when not in use on these portal at less price to influence new
customers.

·      
Consumer-to-Business

In the present digital age of marketing, consumers can search
out sellers easily on the Web, learn about their offers and products, initiate
demands and give feedback. Today, the consumers are finding it easier to
communicate with companies through the internet and most of the companies are
inviting the prospects to submit their suggestions and feedback through the
company website. Using the internet and websites, consumers can make dealing
and drive transactions with the companies. For example, using Priceline.com,
would-be buyers bid for airline tickets, hotel rooms, rental cars, and even
home mortgages, leaving the sellers to decide whether to accept their offer.
Flexcar can partner with such sites to share their car rental platform on C-to-B
online portals.

 

If you can’t measure the sales, you can’t improve them. So, for
these business objectives defined by Flexcar, it’s important to have the right
tools in place to track their performance. Flexcar should use Google
Analytics to help them make smart business decisions and keep them from
getting sidetracked by vanity metrics (socialmediatoday.com,
2016). By following an analytics-focused approach, Flexcar will be able to
track social strategies and tactics and measure their progress toward achieving
their business objectives. 

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